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Online Black Friday results are good, but brick & mortar traffic disappoints, say analysts.
November 29, 2021
By: TOM BRANNA
Editor
Covid concerns had shoppers avoiding physical stores on Black Friday. According to Sensormatic Solutions, a global retail solutions provider, store visits fell 28.3% compared to 2019. Compared to pandemic-plagued 2020, visits increase 47.5% on Black Friday. Leading retailers such as Sephora, Ulta and Dermstore, all rolled out big discounts on beauty items. Sephora, for example, cut prices in half on some its best-selling beauty items. According to Brian Field, senior director of global retai...
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